Every shekel you spend is measured, across every channel of the activity
Our method is built on measurement in three rating layers. The deeper into the process, the more precise and consistent the measurement
Visibility & reach
Reach and engagement within the target audience only. Profile views by role, the share of decision-makers among new followers, and share of voice against competitors.
Trust & connection
Engagement from defined target accounts, inbound inquiries that mention the content (the strongest leading indicator of a deal, measured weekly), teaser downloads, newsletter signups and meeting invitations.
Business results
Meetings booked, leads that passed qualification, pipeline influenced, deals closed and capital raised, from your sales team's ongoing records.
Every lead gets a score. Every connection is checked against the ideal profile.
At the start we define your ideal client profile together, company, role, seniority, region, sometimes revenue. Every person who connects, comments, views the profile or reaches out receives a fit score against that profile, in real time.
So the dashboard shows you not just how many interactions there were, but which ones deserve follow-up: which high-scoring prospects viewed the profile, who reached out because of the content, and who's ripe for outreach or a newsletter invitation.
An inquiry that says "Saw you at the conference" and one that says "I'd like to meet" are counted differently, because they're worth differently.
A decision-maker who read your content for half a year and then picked up the phone doesn't show up in analytics
In large deals, most of the buyer's journey happens under the radar of measurement systems. So we track along two parallel tracks:
The technological track
Tracking links, analytics and sync with your CRM.
The direct-report track
A mandatory "How did you hear about us?" field on every form and in every sales call.
Only the combination closes the loop and makes real, not sampled, ROI possible.
What counts as a good result, numbers, not promises
Comparison data only, not a commitment. Your targets are set against your own baseline, in the Scorecard.