One agency. One specialization. Real estate.
Since 2019, Yola has worked with real-estate companies in Israel and the US, from public developers to funds and capital raisers. We combine expertise in personal and business branding, strategy built for differentiation and memorability, and meticulous, surgical work to locate the precise, high-quality key players in the market.
In real estate, traditional marketing is simply outdated
Most marketing agencies still work against an anonymous audience and report impressions. It's an outdated approach that no longer works for large deals: the deal is expensive, the decision-makers are few and nameable, and trust is what decides.
Yola was built around that difference, with innovation, creativity, precision and out-of-the-box thinking. We always strive to be the best, and to push to the edge of what everyone thinks and believes is possible. Our specialization in a single segment is another meaningful advantage: we know the arena you operate in inside out, so we know how to differentiate you within it.
The line you'll hear from us most:
"Let's push a little further"
A little more measurement, a little more precision, a little more results.
Hila Strugo · Founder & CEO
Hila, who leads the company, has guided leading real-estate companies in Israel and the US since 2019 in building digital growth strategies, and lectures in the field. Together with a team made up of the best in the industry, we get up every morning with one goal: to deliver the best service we possibly can, and always do and push a little more.
Yola was built around one understanding: in the big real-estate deals, the decision-makers are few, identifiable by name, and trust is the bottleneck. So this isn't another marketing agency that also does real estate, but a team that comes entirely from the worlds of marketing and branding, and lives this industry only.
Along the way we understood one more thing: in long, complex B2B deals it's hard to know what exactly led to the deal and how long it was in the making. So we built a solution that measures every stage precisely, and our method constantly strives to maximize the data and deepen, further and further, the understanding of our clients' deals and of their clients.
A team that comes from marketing, and lives real estate
Our team blends expertise in branding, B2B marketing, behavioral psychology, audience research and strategic content, including native-level English writers for US-facing activity. We understand what moves senior decision-makers, how trust is built digitally, and how field deals become a leading competitive position. Every client gets a dedicated account manager who leads everything end to end.
The four rules that guide us
Measure, and measure again
The dashboard and baseline are documented and managed before a single word is published. What isn't measured doesn't improve.
Full transparency, even when it's uncomfortable
The monthly report includes what didn't work too, so we know exactly what to improve from month to month.
Precision and depth over volume
8–10 pieces a month built from your field, with maximum precision. Not 30 generic posts.
Innovation and creativity
Every piece is checked with one question before it's sent: could it have been sent to your competitor? If yes, it goes back for a rewrite.