Four weeks of infrastructure. An engine that runs all year.
Every engagement starts with a one-time onboarding sprint that builds the research, positioning, assets and measurement. Only when it's done does the monthly retainer begin — a mutual six-month commitment with a transparent exit gate.
Four weeks, seven deliverables
Deep research & positioning
Three to five interviews — an in-depth session with the CEO plus shorter ones with marketing, business development and sometimes an existing client. We extract real deals: what drove the close, what objections you faced, what nearly killed it. In parallel we scan 5–10 direct competitors and map your named target audience.
Message architecture & a signature stance
A signature stance is not a slogan. It's a sharp claim about the market you're willing to commit to — one a competitor can't copy, because it's built from your deals. From it we derive 4–5 core themes, and every content idea during the year is tested against them.
CEO profile & company page upgrade
The personal profile is the landing page of the entire activity — every post, ad and outreach message leads to it. We rewrite the headline, the about section and role descriptions, set up a featured area, and align the details and design.
Dashboard & baseline
A record of the starting point before we begin: followers, engagement, profile views, inbound inquiries per month. Without it, growth can't be proven — so it's measured first.
Scorecard — 90-day targets
A table of numeric targets for the first quarter, set against your baseline and industry benchmarks, and agreed together. It gives you transparent exit terms — and gives us binding expectation-setting.
Initial content bank
8–12 finished pieces ready to publish plus dozens of mapped ideas by core theme — so the publishing rhythm never stops when the CEO is abroad.
Existing-asset mapping
What you already have that can be activated immediately: mailing lists, decks and reports, an active property or an open raise. The mapping determines how you enter ongoing activity.
What happens every month
Content — 8 to 10 pieces a month
About 6 posts on the CEO's profile and 3–4 on the company page. The reason for the split: a personal profile generates 3–8× more engagement than a company page — so the CEO leads the messages, and the page carries the institutional side.
Targeted connections & community management
50–80 connection requests a week to people on the target list, replies to every comment within hours, and proactive comments from the profile on posts by prominent decision-makers — the highest-return action there is, because a smart comment reaches their entire audience with zero media cost.
Paid amplification — only on what's proven
Organic first. A post that worked gets promoted from the personal profile — a format with several times the click-through of a company ad, at a significantly lower cost — alongside retargeting for anyone who already engaged. Not a shekel goes to unproven creative.
LinkedIn at the core, complementary channels around it
LinkedIn is the only platform where decision-makers can be identified by name — so every plan starts there. Around it, by stage and tier: an email newsletter (the only asset you fully own), intent-driven Google search, WhatsApp and webinars. The choice follows the funnel, not a platform preference.
Not included: Instagram, Facebook, TikTok, Reddit. X is added for US clients only. Video production is priced separately.
Nothing goes live without your approval
It's your name and your profile, so approval is built into the method:
A standing content meeting
We arrive with ideas and interview you about what happened on the ground: deals, challenges, insights.
Batch approval in advance
You receive a package of about 5 pieces ahead, review, correct — and only then we publish. Even when you're abroad, the rhythm doesn't stop.
Your voice, not a template
Content is written from your interviews, in your style. Every piece passes one test before it's sent: if it could have been sent to your competitor — it goes back for a rewrite.
Where we end and where you begin
Focused reach — organic, paid and direct outreach. Capture — teaser documents, forms and newsletters. Initial qualification — up to a vetted lead or a meeting on the calendar. Plus account warming ahead of key meetings.
Everything from the meeting onward — the property presentation, the tours, the negotiation and the close.
Your salespeople update the dashboard — did the meeting happen, lead quality, status, and the answer to "How did you hear about us?". One minute per meeting. Without it the measurement loop can't close and ROI can't be proven — so it's part of the agreement, not a request.
What's realistic, and when — no fine print
Building
Infrastructure, initial visibility with the target audience, network building. At quarter's end — a 90-day report against the Scorecard.
First inquiries
The conversion mechanisms are live, and inbound inquiries that mention the content begin — the strongest leading indicator of a deal.
Measurable pipeline impact
Meetings, qualified leads, deals and capital raised — from your team's ongoing records.
Four commitments. Nothing more.
90 minutes a month
A focused content interview, from which all content is produced.
Batch content approval
Reviewing the post package and corrections, on your schedule.
A named point of contact
One coordination point on your side.
One minute per meeting
A short status update in the dashboard from your salespeople.
The questions that come up on every call
Whoever doesn't know the arena can't differentiate you inside it. The strategy is built from your deals, your data and your style — two competitors can't receive the same messages, because their strengths differ. Business information never crosses between clients, and that's anchored in an NDA.
Exactly because of that. When anyone can publish, most content became noise that scrolls past — and the game moved to depth, consistency and measurement. Content built from your real deals doesn't look like the feed, and that's precisely what we measure against your target audience only.
Great — we don't replace day-to-day social management. We build authoritative presence for leadership in front of decision-makers, measured all the way to the meeting. If there's an existing page manager, we work alongside them.
Yes. We work with clients in Israel and the US, with native-level English writers and a specialization in fundraising and the American market.
A fit call. 30 minutes. A straight answer.
We'll map your audience, what you already have, and what's realistic in the first quarter. If it's not a fit, we'll say so on the call — and won't send a proposal.
Book a Fit Call