Infrastructure built in four weeks.A turbo engine that runs for a year and beyond.
An engagement with us begins with a one-time onboarding sprint, in which the research, positioning, assets and measurement are built. Only when it's complete does the monthly activity set off.
What happens in the onboarding sprint: four weeks, seven deliverables
Deep research & positioning
Deep research & positioningThree to five interviews: an in-depth session with the CEO and shorter ones with marketing, business development and sometimes an existing client. We extract real deals, scan direct competitors and map your named target audience.
Message architecture & a signature stance
Message architecture & a signature stanceA signature stance is not a slogan. It's a sharp claim about the market you're willing to commit to, one a competitor can't copy, because it's built from your deals. From it we derive 4–5 core themes, and every content idea during the year is tested against them.
CEO profile & company page upgrade
CEO profile & company page upgradeThe personal profile is the landing page of the entire activity, every post, ad and outreach message leads to it. We rewrite the headline, the about section and role descriptions, set up a featured area, and align the details and design.
Dashboard & baseline
Dashboard & baselineA record of the starting point before we begin: followers, engagement, profile views, inbound inquiries per month. Without it, growth can't be proven, so it's measured first.
Scorecard, 90-day targets
Scorecard, 90-day targetsA table of numeric targets for the first quarter, set against your baseline and industry benchmarks. It gives you transparent exit terms, and gives us binding expectation-setting.
Initial content bank
Initial content bank8–12 finished pieces ready to publish plus dozens of mapped ideas by core theme, so that even when you're busy we're always prepared in advance for every scenario.
Existing-asset mapping
Existing-asset mappingWhat worked and what didn't in the past, and what you already have that can be activated immediately: mailing lists, decks and reports, an active property or an open raise. The mapping determines how you enter the activity.
Exactly what you get, at each of the three service levels
The right level is set by what you already have, not by your budget. The full framework is set together on the fit-check call.
Authority
Building an authoritative presence that enters the room
- Up to 10 pieces a month: about 6 on the CEO profile and 4 on the company page, all from one monthly interview
- Graphics and design in your brand language: carousels, images and templates
- 50 to 80 connection requests a week to the named target list, with human oversight
- Proactive community management: replies and comments from the profile, hot opportunities passed to you personally
- LinkedIn newsletter: an in-depth market analysis once a month to all subscribers
- A live measurement dashboard, a one-page report and a monthly status meeting
Authority + Demand
Adding conversion engines that capture the interested
- Everything in the Authority track
- Paid amplification of the winning posts from the personal profile, against the target audience only
- Retargeting ads for whoever already engaged
- A designed teaser document and lead forms that open pre-filled
- An email newsletter to a list you fully own, plus an automated sequence for every prospect
- Google: retargeting and intent-driven search
Full Growth Engine
Running the entire system, all the way to booked meetings
- Everything in the Authority + Demand track
- Personalized outreach to whoever already engaged, viewed or downloaded, with human screening
- Target-account warming before key meetings: the other side arrives already knowing you
- A quarterly webinar or investor event: production, invitations and recording
- Search and AI-engine optimization (SEO/GEO) from recycling the winning content
- Business WhatsApp: click-to-chat and updates to an approved list
Nothing goes live without your approval
It's your name and your profile, so approval is built into the method:
A standing content meeting
We arrive with ideas and interview you about what happened on the ground: deals, challenges, insights.
Batch approval in advance
You receive a package of about 5 pieces ahead, review, correct, and only then we publish. Even when you're abroad, the rhythm doesn't stop.
Your voice, not a template
Content is written from your interviews, in your style. Every piece passes one test before it's sent: if it could have been sent to your competitor, it goes back for a rewrite.
Setting expectations matters: here are our boundaries, and yours
Reach
Capture
Qualify
MeetingFocused exposure: organic, paid and proactive outreach. Capture: teaser documents, forms and newsletters. And a warming envelope ahead of key meetings.
From the moment a lead leaves a message or an inquiry, handling passes to you: the property presentation, the tours, the negotiation and the close.
For continuous measurement, your salespeople update the dashboard: whether the meeting took place, the lead's quality, its status, and the answer to "How did you hear about us?". Without it, the measurement loop can't close and ROI can't be proven.
What's realistic, and when. No surprises along the way
Building & initial visibility
Infrastructure and initial visibility with the target audience. At quarter's end: a 90-day report against the Scorecard.
First inquiries
The conversion mechanisms are live, and inbound inquiries that mention the content we published begin.
Pipeline impact
Meetings, qualified leads, deals and capital raised, from your team's ongoing records.
Four commitments. Nothing more.
90 minutes a month
One focused content interview, from which all the month's content is produced.
Batch content approval
Reviewing the post package and making corrections, at a time that suits you.
A named point of contact
One coordination point on your side throughout the activity.
Lead logging
A short status update in the dashboard from your salespeople.