Infrastructure built in one month.A turbo engine that runs for a year and beyond.
An engagement with us begins with a one-time onboarding month, in which the strategy, positioning, profiles, smart AI agents and measurement are built. Only when it's complete does the monthly activity set off.
What happens in the onboarding month:four weeks, seven deliverables
Deep research & positioning
Deep research & positioningThree to five interviews: an in-depth session with the CEO and shorter ones with marketing, business development and sometimes an existing client. We extract real deals and stories, scan direct competitors and map your target audience.
Message architecture & a signature stance
Message architecture & a signature stanceA signature stance is not a slogan. It's a sharp claim about the market you're willing to commit to, one a competitor can't copy, because it's built from your work. From it we derive 4-5 core themes, and every content idea during the year is tested against them.
CEO profile & company page upgrade
CEO profile & company page upgradeThe personal profile is the landing page of the entire activity: every post, ad and outreach message leads to it. We rewrite the headline, the about section and role descriptions, set up a featured area, and align the details, banner and design. Your team gets a one-hour session on updating their own profiles.
Smart AI agents & the target audience
Smart AI agents & the target audienceWe define the target audience by company, role, seniority, size and region, from data sources like Apollo and Crunchbase and from your own knowledge, and activate the smart AI agents: they cross-reference every contact with intent signals, score them and prepare a message tailored to them personally. You approve, and only then do we reach out.
Dashboard, baseline & 90-day targets
Dashboard, baseline & 90-day targetsA record of the starting point before we begin: followers, engagement, profile views, inbound inquiries. Without that data, growth can't be proven. Against it we set numeric targets for the first quarter, which give you transparent exit terms and give us binding expectation-setting.
Initial content bank
Initial content bank8-12 finished pieces ready to publish plus dozens of ideas mapped by core theme. There's always a month of content in advance, so even when you're busy or abroad the rhythm doesn't stop. The first post is live within two weeks.
Existing-asset mapping
Existing-asset mappingWhat worked and what didn't in the past, and what you already have that can be activated immediately: mailing lists, decks and research, an active sales push or an open raise. The mapping determines how you enter the activity.
Nothing goes live without your approval
It's your name and your profile, so approval is built into the method:
A standing content meeting
We arrive with ideas and research, and interview you about what happened on the ground: deals, challenges, insights.
Batch approval in advance
You receive a package of about 5 pieces ahead, review, correct, and only then we publish. Even when you're abroad, the rhythm doesn't stop.
Your voice, not a template
Content is written from your interviews, in your style, and stays professional: we don't brand personal lives. Every piece passes one test before it's sent: if it could have been sent to your competitor, it goes back for a rewrite.
Setting expectations matters:here are our boundaries, and yours
Reach
Capture
Qualify
MeetingFocused exposure: organic, paid and proactive outreach. Capture: teaser documents, forms and newsletters. And a warming envelope ahead of key meetings.
From the moment a lead leaves a message or an inquiry, handling passes to you: the meeting, the proposal, the negotiation and the close. Like a lead that comes from a broker, you run the sales process.
For continuous measurement, your salespeople update the dashboard: whether the meeting took place, the lead's quality, its status, and the answer to "How did you hear about us?". Without it, the measurement loop can't close and ROI can't be proven.
What's realistic, and when.No surprises along the way
Building & initial visibility
Infrastructure and initial visibility with the target audience. At quarter's end: a 90-day report against the targets we set.
First inquiries
The conversion mechanisms are live, and inbound inquiries that mention the content we published begin. Usually as early as the second or third month.
Pipeline impact
Meetings, qualified leads and deals, from your team's ongoing records.
Four commitments.Nothing more.
90 minutes a month
One focused content interview, from which all the month's content is produced, and one half-hour status meeting every two weeks.
Batch content approval
Reviewing the post package and making corrections, at a time that suits you.
A named point of contact
One coordination point on your side throughout the activity.
Lead logging
A short status update in the dashboard from your salespeople.
