Yola
Case study

What happens when a company listed on the Tel Aviv Stock Exchange puts its trust in us and the method

Effi Capital
Case study · active client

Effi Capital · Publicly traded on the Tel Aviv Stock Exchange

Luxury residential development, retail and logistics

TASE: EFCPCompany website
200K+
impressions for the CEO's content and presence within the relevant target audience
34%
of profile viewers at senior level and above, 12% of them CEOs from the capital market and real estate
66%
of impressions from entirely new audiences, beyond the existing network
+1,072%
jump in overall LinkedIn visibility, week over week

Starting point

A public company competing for the attention of the same analysts and investors as dozens of other real-estate companies, with an inactive digital presence for both the CEO and the company. The defined goal: reaching the decision-makers of commercial real estate, such as tech companies searching for new offices and import-export companies searching for logistics centers.

What was done

Full, ground-up management of the CEO's personal profile and the company's LinkedIn page, focused on differentiation and resonance with investors and the capital market. The result: presence that reaches the eyes of the market's leading decision-makers, and strengthens reputation, investor relations and brand value.

INTRO
The INTRO tower, Effi Capital's flagship commercial project, which we market proactively

Where the content reached

Among the institutions whose decision-makers were exposed to the content and viewed the profile:

בנק הפועליםבנק לאומיהראלהפניקסמגדלכללמנורה מבטחיםמיטבילין לפידותאלטשולר שחםפסגותמורIBIHSBCCitibankLeumi Partnersשיכון ובינויאל על
Within a few months, our LinkedIn presence became a strategic asset. We feel it in meetings: people arrive already knowing us, our vision and our projects. The investor audience we reach is the most senior people in the market.
Roy, Marketing Director, Effi Capital