Yola
Case study

What happens when a company listed on the Tel Aviv Stock Exchange puts its trust in us and the method

Effi Capital
Case study · active client

Effi Capital · Publicly traded on the Tel Aviv Stock Exchange

Luxury residential development, retail and logistics

TASE: EFCPCompany website
200K+
impressions for the CEO's content and presence within the relevant target audience
34%
of profile viewers at senior level and above, 12% of them CEOs from the capital market and real estate
66%
of impressions from entirely new audiences, beyond the existing network
+1,072%
jump in overall LinkedIn visibility, week over week

Starting point

A public company competing for the attention of the same analysts and investors as dozens of other listed companies, with an inactive digital presence for both the CEO and the company. The defined goal: reaching the market's senior decision-makers, in the capital market and at companies searching for offices and logistics centers, and making the CEO a familiar name among them.

What was done

Full, ground-up management of the CEO's personal profile and the company's LinkedIn page, focused on differentiation and resonance with investors and the capital market. The result: presence that reaches the eyes of the market's leading decision-makers, and strengthens reputation, investor relations and brand value.

INTRO
The INTRO tower, Effi Capital's flagship project, which we market proactively

Where the content reached

Among the institutions whose decision-makers were exposed to the content and viewed the profile:

בנק הפועליםבנק לאומיהראלהפניקסמגדלכללמנורה מבטחיםמיטבילין לפידותאלטשולר שחםפסגותמורIBIHSBCCitibankLeumi Partnersשיכון ובינויאל על
Within a few months, our LinkedIn presence became a strategic asset. We feel it in meetings: people arrive already knowing us, our vision and our projects. The investor audience we reach is the most senior people in the market.
Roy, Marketing Director, Effi Capital