We connect you to the decision-makersbehind the largest real estate deals in Israel and worldwide.
We know how to define and locate the critical names and roles: buyers, end-tenants, investors and analysts.
Through premium personal and business branding we create differentiation and memorability, and build a consistent relationship with those lists that establishes trust and leads to meaningful deals.
Our expertise is built for companies running capital-intensive deals: where the audience is small and well defined, and personal trust is the deciding factor on the way to a signature.
Sounds like your model? Let's check the fit.
The leading real-estate companies in Israel and the US already work with us
and dozens more real-estate companiesand dozens more real-estate companies
We connect our clients to the market's largest institutions
From our clients' monthly reports: the institutions whose decision-makers were exposed to the content, viewed the profile and reached out.
Your marketing already works well. How do you make it excellent?
We know how to reach the exact person who makes the decision
Not the company and not the general role: the exact person who signs. In the big deals this is surgical detection work that most tools and agencies in the market still haven't cracked.
Your audience is too small for a campaign, and too big to know everyone
Our service is built for a target audience of hundreds to thousands of relevant decision-makers, not millions. A broad campaign burns budget on irrelevant people, and personal acquaintance doesn't cover everyone. Our method is built to bridge exactly that gap.
You have deals coming from brokers and word of mouth, without full control over volume, price and measurement
When your main marketing and sales channel depends on others, there's no way to know when the next deal will arrive. Consistent presence in front of the right list puts control back in your hands, and keeps you top of mind exactly when the need arises.
The next deal that could have been yours is closing right now with one of your competitors
At any given moment, only about 5% of the decision-makers in your market are actively searching or closing. The other 95% will enter the market in the coming months and years, and they'll turn first to whoever they already know and trust.
When someone needs space, a partner or an investment vehicle, they shortlist three to five names in advance, and approach only them. If your name didn't come up at that stage, your price, quality and terms were never even considered.
of decision-makers will add a company to their vendor shortlist based on high-quality professional content. Presence doesn't close the deal: it puts you on the relevant shortlist from which the final choice is made.
A layer of personal and business branding.On top of it, a layer of smart, precise connections.On top of those, a layer of active marketing that warms the audience.And end-to-end measurement of the entire process.
The base layer · personal & business branding
The CEO's profile and the company page are rebuilt, with quality content produced from interviews with you and your deals. Everyone who lands on the profile should feel you look like a million dollars. This is the base everything rests on.
The second layer · smart, precise connections
We map hundreds of decision-makers in advance, by company, role and region, and connect with them from the profile with precise timing and wording. Not spraying a broad audience: tweezers. Every name on the list gets a fit score.
The third layer · active marketing and warming
From the moment a connection is made, the audience you build enters constant motion: your posts appear in their feed, they receive personal messages and proactive outreach, see your activity, and join your mailing lists. In parallel we warm them with retargeting on additional platforms, until they are ready for a meeting.
The fourth layer · end-to-end measurement
Acceptance rates, engagement, profile views, inbound and outbound inquiries: everything is measured against the list itself, all the way to a booked meeting. When someone on the list warms up, you know.
These images are not mockups. The next profile that looks outstanding could be yours
We're obsessive about measurement, out of the belief that what isn't measured doesn't grow. With us, reporting is fully transparent
The dashboard tracks everything we do, including your named target list: so we can analyze who accepted a connection, who viewed the profile and who reached out. Every connection is scored against criteria we define together, so at the end of each month we see exactly who is truly relevant to the activity.
How measurement works →
As you've surely gathered by now, we believe in full transparency. Here's what happens from the moment we sign
Onboarding sprint
Deep research, positioning, profile upgrades, dashboard, Scorecard and an initial content bank.
Building
Initial visibility with the target audience and network building. Quarter's end: a 90-day report against the Scorecard.
First inquiries
Conversion mechanisms are live, and inbound inquiries that mention the content begin: the strongest leading indicator of a deal.
Pipeline impact
Meetings, qualified leads, deals and capital raised, from your team's ongoing records.
Our expertise is focused. Here are the companies our method works wonders for
Commercial & income-producing real estate
Offices, retail, logistics and distribution centers. Every month a space sits vacant is direct carrying cost, and the next corporate tenant is chosen from a shortlist that closed before it reached you.
Publicly traded real-estate companies
Dozens of companies fight for the attention of the same analysts and investors. Consistent presence in front of the capital market shapes investor relations, perceived stability and company value.
US bond issuers on TASE
An unknown name asking Israeli institutions to buy debt. Bilingual positioning with the analysts comes before the prospectus.
Capital raisers & funds
A small, accredited audience that lives on LinkedIn, where the managing partner's credibility is the conversion engine. We build it systematically and measurably.
Real-estate investment companies
Companies investing in real estate in Israel and the US, whose next raise depends on the trust of a handful of investors. Consistent presence in front of them shortens the path to commitment.
Venture capital funds
Limited partners, founders and institutional investors: a small audience identifiable by name, that chooses a fund on trust and reputation. Exactly the playing field our method was built for.
Hotels & hospitality
Investors, property owners and chains looking for management partners. Long deals that rest on reputation, and the right presence opens the door.
Commercial real-estate law firms
Firms that work with large companies, where the next case comes from personal acquaintance. Professional positioning in front of decision-makers generates the next inquiry.
Finance & insurance institutions
Institutions serving a commercial real-estate audience: financing, financial guidance and deal insurance. Presence in front of the developers and companies is the growth engine.
We believe in maximum focus. We'll make your content appear in front of the right eyes
In the setup phase we map the decision-makers relevant to you, by any criterion you choose, such as company, role, income and region. The system operates in front of them alone, through four components that complement one another:
Personal & business branding
Content for the CEO's profile, senior executives and the company page, produced with precision and top quality from interviews with you and your experience in the field.
A focused boost
Paid promotion and proactive actions against the target list only, so the content reaches the people who should see it, not a random audience.
Conversion infrastructure
Landing pages, teaser documents, forms, newsletters and message sequences. Whoever was exposed and didn't reach out immediately is kept in the system, receives value and warms up until they're ready for a deal.
Measurement infrastructure
A dashboard showing the full journey (exposure, inquiry, meeting), including the results of the organic and paid activity, and a "How did you hear about us?" field embedded at every point of sale.
The service we offer adapts to the real need on the ground. It matters to us that you get a precise solution.
Authority
Building an authoritative presence that enters the room
- Content for the CEO profile and company page
- Targeted connections on a named list
- Measurement dashboard and monthly report
Authority + Demand
Adding conversion engines that capture the interested
- Everything in the Authority track
- Focused paid media: LinkedIn and Google
- Teasers, lead forms and automated email
Full Growth Engine
Running the entire system, all the way to booked meetings
- Everything in Authority + Demand
- Warm outreach and meeting warm-ups
- Quarterly webinar and SEO/GEO
Hila Strugo · Founder & CEO
Hila, who leads the company, has guided leading real-estate companies in Israel and the US since 2019 in building digital growth strategies, and lectures in the field. Together with a team made up of the best in the industry, we get up every morning with one goal: to deliver the best service we possibly can, and always do and push a little more.
Yola was built around one understanding: in the big real-estate deals, the decision-makers are few, identifiable by name, and trust is the bottleneck. So this isn't another marketing agency that also does real estate, but a team that comes entirely from the worlds of marketing and branding, and lives this industry only.
Along the way we understood one more thing: in long, complex B2B deals it's hard to know what exactly led to the deal and how long it was in the making. So we built a solution that measures every stage precisely, and our method constantly strives to maximize the data and deepen, further and further, the understanding of our clients' deals and of their clients.
More about us →
We are selective about our partners for the road. Deliberately so.
Our activity delivers the most when it meets the kind of deals and audience it was built for. So on the first call we'll examine the fit, in both directions, and tell you right then whether we're a match or not.
- You run capital-intensive deals with long sales cycles
- Your decision-maker audience is small, and can be defined by names and roles
- Personal trust is the factor that decides the signature
- Leadership can invest 90 minutes a month in the process
- You're looking for a content writer, a campaigner or one-off social management
- Your deals are fast and low-ticket, and don't rest on lasting trust
- You need an immediate stream of leads in month one
We've prepared answers to all your questions in advance
And if not, we're always available for questions
Whoever doesn't know the arena can't differentiate you inside it. The strategy is built from your deals, your data and your style, two competitors can't receive the same messages, because their strengths differ. Business information never crosses between clients, and that's anchored in an NDA.
Exactly because of that. When anyone can publish, most content becomes noise nobody engages with, and the game moved to depth, consistency and measurement.
Content built from your real deals doesn't look like everyone's feed, and that's precisely what we measure, against your target audience only.
Sending the connection is the technical part. The value sits in everything around it: a profile that looks like a million dollars before anyone reaches out, a precise named list, timing and wording that never read as spam, measurement against every name on the list, and a funnel that keeps warming whoever didn't answer.
It's a complete system that runs every month, and it's what determines the difference between clients who trust you and clients you simply don't interest.
Great. We don't replace day-to-day management of networks like Facebook and Instagram, we focus only on LinkedIn, deliberately. We build an authoritative presence for leadership in front of decision-makers, with measurement all the way to the meeting. If there's an existing page manager, we work alongside them.
Presence and visibility build in the first months, engagement from the target audience follows, and inquiries and meetings are the result of a compounding process. That's why agreed 90-day targets are set in advance, and reviewed together every quarter.
Because that model works against you. Whoever is priced per lead is incentivized to flood you with cheap, unqualified leads, instead of building presence that produces a multi-million dollar deal. We're measured against targets built with you, not a lead counter.
That's exactly what the Scorecard is for. Numeric targets are set in advance and reviewed quarterly. If we miss them: adjust the track or close. The exit gate is written into the agreement, not promised verbally.
Let's find out together if it's a fit
Fill in the form, and we'll get back to you within one business day to schedule a 30-minute fit call. On the call: matching the right service level, realistic targets for the first quarter, what it costs, and an example of a real monthly report.
Three questions that set the tier
An active property or open raise, a contact list, publishing history.
An initial map of your audience
Who your decision-makers are, at how many companies, in which roles and regions.
What you'll leave with
The right tier, what's realistic in the first quarter, what it costs, and an example of a real monthly report.
